Confessions of an Advertising Man


  • Author : David Ogilvy
  • Publisher : No Exit Press
  • Release : 2004
  • ISBN : 9781904915010
  • Language : En, Es, Fr & De

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

CONFESSIONS OF AN ADVERTISING MAN 2ND E


  • Author : Ogilvy
  • Publisher : Scribner
  • Release : 1989-01-09
  • ISBN : 9780689708008
  • Language : En, Es, Fr & De

David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.

Confessions of an Advertising Man


  • Author : David Ogilvy,Ogilvy David
  • Publisher : Holiday House
  • Release : 1963
  • ISBN :
  • Language : En, Es, Fr & De

Mr. Ogilvy reveals, among other professional secrets, how he gets clients, how to write potent copy, and how to rise to the top of the advertising field.

Summary


  • Author : Chase Adams
  • Publisher : Createspace Independent Publishing Platform
  • Release : 2018-07-31
  • ISBN : 9781723495021
  • Language : En, Es, Fr & De

Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required reading in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy. It contains eleven sections: How to Manage an Advertising Agency How to Get Clients How to Keep Clients How to be a Good Client How to Build Great Campaigns How to Write Potent Copy How to Illustrate Advertisements and Posters How to Make Good Television Commercials How to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines How to Rise to the Top of the Tree Should Advertising Be Abolished? In August 1963, 5000 copies of the book were printed. By 2008, more than 1,000,000 copies had been printed.

Confessions of an Advertising Man


  • Author : David Ogilvy,Sir Alan Parker
  • Publisher : Southbank Pub
  • Release : 2011
  • ISBN : 9781904915379
  • Language : En, Es, Fr & De

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Confessions of an Advertising Man


  • Author : David Ogilvy
  • Publisher :
  • Release : 2002
  • ISBN :
  • Language : En, Es, Fr & De

The Social Impact of Advertising


  • Author : Tony Kelso
  • Publisher : Rowman & Littlefield
  • Release : 2018-09-14
  • ISBN : 1538101157
  • Language : En, Es, Fr & De

Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.

Advertising Strategy


  • Author : Tom Altstiel,Jean Grow
  • Publisher : SAGE
  • Release : 2006
  • ISBN : 9781412917964
  • Language : En, Es, Fr & De

Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top advertising programs in the country.

RickRadio Confidential


  • Author : Rick Charnack
  • Publisher :
  • Release : 2013-10-28
  • ISBN : 9780615913223
  • Language : En, Es, Fr & De

While most listen to radio for its music and personalities, there exists a critical business element: advertising. Radio stations employ salespersons to contact local businesses, where they sometime go to "extremes" to sell ads on their station. As I climbed the ladder of success in the face-paced, cut throat world of radio sales, I encountered and participated in my share of questionable entertainment, which included outlandish clients, drug abuse and shady characters. This provocative behind-the-scenes look at the sordid underbelly of radio advertising offers a titillating perspective never revealed before. You'll howl as you read about how I made a living during my adventures in the South Florida radio biz!

Ogilvy on Advertising


  • Author : David Ogilvy
  • Publisher : Vintage
  • Release : 2013-09-11
  • ISBN : 0804170053
  • Language : En, Es, Fr & De

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.