Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.
The creator of the FBI's Art Crime Team recounts his dramatic career, describing high-stakes undercover missions involving valuable stolen antiquities, in an account that includes coverage of his role in a famous unsolved crime. Co-authored by the Pulitzer finalist reporter for The Philadelphia Inquirer.
This study traces the emergence of changing attitudes about the child, at once economically "useless" and emotionally "priceless", from the late 1800s to the 1930s. It describes how turn-of-the-century America discovered new, sentimental ways to determine a child's monetary worth.
Striking photographs and an inspirational narrative highlight species of animals that are threatened by extinction, offering a dramatic call to action to preserve the environment, biodiversity, and the creatures that make Earth their home.
Esther, like many of us, feels like she doesn't fit in, and isn't good enough to achieve greatness. One day, she creates a list of her flaws and shortcomings, and reads them off to Jesus. Saddened by her lack of self-worth, Jesus creates his own list, telling Esther all the reasons why she is wonderful. He says that she is great because she is His. He reminds her that she is a one of a kind creation, made in His image to bring glory to God above. No matter the reflection she sees in the mirror, or what others may think of her, Esther comes to know, that in the eyes of the Lord, she is Priceless.
This pathbreaking book shows how credit markets functioned in Paris, through the agency of notaries, during a critical period of French history. Its authors challenge the usual assumption that organized financial markets—and hence the opportunity for economic growth—did not emerge outside of England and the Netherlands until the nineteenth century. Drawing on innovative research, the authors show that as early as the Old Regime, financial intermediaries in France were mobilizing a great tide of capital and arranging thousands of loans between borrowers and lenders. The implications for historians and economists are substantial. The role of notaries operating in Paris that Priceless Markets uncovers has never before been recognized. In the wake of this pathbreaking new study, historians will also have to rethink the origins of the French Revolution. As the authors show, the crisis of 1787-88 did not simply ignite revolt; it was intimately bound up in an economic struggle that reached far back into the eighteenth century, and continued well into the 1800s.
Presents a retelling of a traditional Italian tale in which a kindly Genoese merchant, richly rewarded for solving an irritating problem for the king of the Spice Islands, causes a greedy rival to try and gain a fortune in the same way.
Fifty received it. Each will get to decide what they do with it. None of their lives will be the same.Jay Bilston finds himself caught between two tempting destinies. Both hold promise. Both will demand his soul. Will he choose one before one chooses him? Only time will tell, but Jay will need to make a decision before the edges of his life unravel. And fast. With time running out, everything hinges on the note...and he can't even tell Anna about it. Will he lose her—again?
Roy Miles is one of the most prolific, talented and knowledgeable art dealersn the world. He once owned one of the largest galleries in London: fromanaletto to Gainsborough, from Toulouse-Lautrec to Stubbs, there are fewreat artists whose work has not passed through his hands. Moving in thepper reaches of society, Roy has met a host of famous and fascinating people,ncluding Prince Charles, Princess Margaret, Ted Heath and Ivana Trump. Heven organized portraits to be painted for Rudolf Nuryev and for Margarethatcher. This is a tale of money, deals, scandal and intrigue. Roy's lifeas been a blend of art, travel, the rich and the famous and this book givesou a glimpse into a world where money does the talking and the deal is allhat matters.