• Author : Chip Heath,Dan Heath
  • Publisher : Currency
  • Release : 2010-02-16
  • ISBN : 030759016X
  • Language : En, Es, Fr & De

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

The Switch

  • Author : Beth O'Leary
  • Publisher : Flatiron Books
  • Release : 2020-08-18
  • ISBN : 125029567X
  • Language : En, Es, Fr & De

A grandmother and granddaughter swap lives in The Switch, a charming, romantic novel by Beth O’Leary, who has been hailed as “the new Jojo Moyes” (Cosmopolitan UK)... When overachiever Leena Cotton is ordered to take a two-month sabbatical after blowing a big presentation at work, she escapes to her grandmother Eileen's house for some long-overdue rest. Eileen is newly single and about to turn eighty. She'd like a second chance at love, but her tiny Yorkshire village doesn't offer many eligible gentlemen. So they decide to try a two-month swap. Eileen will live in London and look for love. She’ll take Leena’s flat, and learn all about casual dating, swiping right, and city neighbors. Meanwhile Leena will look after everything in rural Yorkshire: Eileen’s sweet cottage and garden, her idyllic, quiet village, and her little neighborhood projects. But stepping into one another's shoes proves more difficult than either of them expected. Will swapping lives help Eileen and Leena find themselves...and maybe even find true love? In Beth O'Leary's The Switch, it's never too late to change everything....or to find yourself.

The Like Switch

  • Author : Jack Schafer,Marvin Karlins
  • Publisher : Simon and Schuster
  • Release : 2015-01-13
  • ISBN : 1476754489
  • Language : En, Es, Fr & De

Offers advice and strategies for readers to get others to like them, assess truthfulness, and read the body behavior of others.


  • Author : N.A
  • Publisher : Club Lighthouse Publishing
  • Release :
  • ISBN : 1927337453
  • Language : En, Es, Fr & De


  • Author : Carol Guess
  • Publisher : CALYX Books
  • Release : 1998
  • ISBN : 9780934971607
  • Language : En, Es, Fr & De

Switch explores the strange nature of passion and unravels the "normalcy" of a midwestern landscape.


  • Author : Ingrid Law
  • Publisher : Dial Books for Young Readers
  • Release : 2015
  • ISBN : 0803738625
  • Language : En, Es, Fr & De

"Companion to the Newbery Honor winner Savvy"--Jacket.

Double Switch

  • Author : Diana Noonan
  • Publisher : Learning Media Ltd
  • Release : 1999
  • ISBN : 9780478230932
  • Language : En, Es, Fr & De

Jordan Blake worked hard at not looking like a spy, but his thin pointy nose and the coat and hat his mother made him wear didn't help. Suggested level: primary.

The Bitch Switch

  • Author : Omarosa Manigault-Stallworth,Omarosa
  • Publisher : Phoenix Books, Inc.
  • Release : 2008
  • ISBN : 1597775959
  • Language : En, Es, Fr & De

Offers advice for women on how to strengthen themselves, from everyday life to the work environment.

Sophomore Switch

  • Author : Abby McDonald
  • Publisher : Candlewick Press
  • Release : 2009
  • ISBN : 0763639362
  • Language : En, Es, Fr & De

Tasha and Emily each have their reasons for wanting a semester abroad, and they will have to depend on on each other for tips on fitting in, finding love, and figuring out who they really are.

Switch Reference and Universal Grammar

  • Author : John Haiman,Pamela Munro
  • Publisher : John Benjamins Publishing
  • Release : 1983-01-01
  • ISBN : 9027280266
  • Language : En, Es, Fr & De

Canonical switch-reference is an inflectional category of the verb, which indicates whether or not its subject is identical with the subject of some other verb. Switch-reference may be analyzed from a structural or a functional point of view. Functionally, switch-reference is a device for referential tracking. Formally, switch-reference is almost always a verbal category, similar to the familiar category of verbal concord. In most languages switch-reference marking is indicated by a verbal affix, however in some languages it may be marked by an independent morpheme. The contributions to this volume are concerned with questions of form, function, and genesis of canonical switch-reference systems.